Lori Webb

Specializing in Real Estate Marketing and Start Up Business Marketing, Lori Valenti Webb has over 10 years of experience in Leasing, Marketing, Operations, and Design/Amenity Programming for Multifamily.  Property Playbook is made up of team members that have been hand selected for their experience in Social Media Marketing, Branding and Design, Website Performance, Outreach and Business Development and Event Planning.

If you need to meet and exceed all expectations for your company schedule a consultation to see how we can get started.

Free Consultation

Your Marketing Director Outsourced


Performance Playbook

COST: $5,500

During a 30-day time frame expect a full-scale assessment and strategy put into place that will provide immediate results.  Lori develops the playbook and implements it while teaching the team all action steps.  Lori is on site, implementing items and working in the trenches with the team, to maximize results.  She will oversee all implementation and initiatives.

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New Business Marketing

Performance Playbook

COST: Starting at $375

Property Playbook offers a full scope of marketing services for new businesses, from social media strategy to website creation to grand openings and much more.  Contact us to discuss how we can get your new business off of the ground.
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Pre-Lease / Lease-Up


Lori will write the strategy for your marketing program for any stage of your lease up, including pre-development. Working within your budget, she will create your marketing plane. She will create a budget if one has not been written. *Per Clients Directive.

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Event Planning

Event Planning

Property Playbook can handle all of your event needs.
There is a 25% fee for services.
Click on the button below for all our services.

Event Planning Services

Vendor Marketing

Vendor Marketing

Property Playbook can perform a review of what the needs of the company are and initiate a strategy for growth.  Services provided can range from simple social media management to a full scale program of how to get in front of the right folks, that make decisions on property and be the chosen/preferred vendor for the property/portfolio.  Any a la carte marketing services can be added per vendor needs.

• Social Media Management • Cross-Promotion/Review Program
• 90 Marketing Strategy • Email Blast • Business Partnership Growth
• National Conferences that present results

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À La Carte


À La Carte Services

Marketing Plan – varies per project
Budget Preparation $1,000
Social Media Management $375
Social Ad Management included in Social Management
Social Media Strategy Creation $350
Influencer Marketing – rate varies
Copy Writing $100/page
Email Marketing $250
Landing Page Creation $250
Website Creation $875
Full Marketing Audit $400
Grand Opening Planning – varies
RFP Presentation – Cost Varies
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Brand Development


COST: $5,000

A full market study will be completed.  Branding firms and price points will be vetted, presented and then selected.  A creative concept outline for services along with budget will be prepared and communicated with branding firm.  All concept deliverables will be overseen.

Corporate Rebrand – Cost Varies

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1-Day Marketing Workshop

Workshops Include: Reputation & Review Management; Business Outreach and Social Media Marketing.
This half day marketing power session will motivate and inspire teams on how to optimize all performance in the selected topics.
Lori will sit with you to review your portfolio/team needs and identify your goals and vision.  A customized curriculum will be developed for your group.  Lori will lead the workshop in an engaging and energetic session and teams will leave with actionable tasks, strategy and direction to complete immediately.
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Our company had a business building workshop and Lori did an amazing job keeping the team engaged.  She had wonderful outreach ideas!  Worth the money for sure, and everyone loved it!

Tracy Glover, IRT Realty

Everything Lori touches turns to gold.  From content creation and digital design to playful event planning, she has the passion and talent to make your company shine.  I have been working with Lori the last few months as a mentor for the marketing component of our real estate development company.  She makes goals achieveable and everyone involved excited to be making impactful strides towards marketing our brand.

Jenna Cameron, Grubb Ventures